More American Dads Decide What to Shop

Do you know that American dads are taking more decisions at shopping than in the past? Well, according to a marketing research conducted by Maria Bailey, CEO of BSM Media, and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” men increased their power of decision on shopping on 3% from 2003 to 2015.

Perhaps it’s not a big figure in the ocean of the products and services’ market in the United States, but it’s the peak of an interesting change in the roles of every family’s member. This means that the new dads are more interested in selecting the items and services brought to home.

Moreover, American fathers are getting eager to buy online not only for them, but also for all the family’s members. So, do not get surprised if you see a dad picking baby bottles or diapers in online pharmacies.

Anyway, American men love to buy in the Internet luxurious clothing and accessories, as well as smartphones and tablets. Their favorite accessory? A watch… By the way, men pamper themselves by purchasing all kinds of skincare products.